Puma’s key signing of Kylie Jenner should help move some product on the women’s apparel side, but let’s not forget that Grammy Award-winning artist and fashion influencer Rihanna is the key brand endorser on the athleisure front.. After the massively successful release of the “Creeper”, Rihanna and the Puma Fenty collection unveil the first true original sneaker design from the partnership – this all new Trainer that has a super high-top like structure, but fits and feels like a comfortable running shoe.